Speedo International Ltd. is a manufacturer and distributor of swimwear and swim-related accessories based in Nottingham, UK. Founded in Sydney, Australia in 1914, the industry leading company is now a subsidiary of the British Pentland Group. Today, the Speedo brand can be found on products ranging from swimsuits and goggles to wrist watches and MP3 players. The Speedo brand is manufactured for and marketed in North America as Speedo USA by the Warnaco Group under exclusive perpetual license.
In accordance with its Australian roots, Speedo uses a boomerang as their symbol. Due to their success in the swimwear industry, the word "Speedo" has become synonymous with racing bathing suits.